Compare
HighlySpoken vs Profound: which AI visibility tool fits a local business?
Profound is an enterprise platform that helps marketing teams track how their brand appears across up to nine AI engines. HighlySpoken is built for local business owners: it asks ChatGPT, Perplexity and Gemini what your customers ask and tells you, in plain English, whether you’re recommended and what to fix. If you run one or a few locations without a marketing team, HighlySpoken is the better fit; if you’re a brand with a team, Profound is.
Disclosure: we make HighlySpoken. Profound details come from Profound’s pricing page, checked September 27, 2026.
Side by side
| HighlySpoken | Profound | |
|---|---|---|
| Built for | Local business owners | Enterprise brands and agencies |
| What you do | Type your business name, read a report | Set up prompts, competitors and dashboards |
| AI engines | ChatGPT, Perplexity, Gemini | Up to 9, including ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Copilot, Claude and DeepSeek |
| Questions asked | Picked for you: how customers ask about your type of business in your city | Prompts you define, at scale |
| Fact checking | Hours, phone and address compared with your Google listing | Not advertised |
| Fixing things | Step-by-step fixes; optional $199 done-for-you listings Fix | Analytics and AI agents for your team to act on |
| Local features | Google listing, Yelp, website, Bing and Apple fixes | None found |
| Price | Free check; $49/month Watch; $199 one-time Fix | Free trial, then custom Enterprise pricing |
| How you buy | Self-serve, cancel any time | Sales-led for paid plans |
Pricing, as of September 2026
As of September 2026, Profound’s pricing page lists only a free trial and custom-priced Enterprise; the self-serve Starter and Growth plans for brands that older articles quote at $99 and $399 a month no longer appear. HighlySpoken’s free check is free, Watch is $49 a month, and the Fix is $199 once. See pricing.
Choose Profound if…
- You’re a brand with a marketing or SEO team that will work in a dashboard.
- You need many engines (Claude, Copilot, DeepSeek and more), custom prompt sets, an API or enterprise security features.
- You’re an agency reporting AI visibility to clients.
Choose HighlySpoken if…
- You own or run a local business and want to know what AI tells customers about you.
- You want the questions picked for you, the way customers really ask.
- You care whether AI quotes your hours, phone and address correctly.
- You’d rather have fixes, or have them done for you, than a dashboard.
- You want to start free and pay $49 a month, not talk to sales.
Can I try both?
Yes. Profound offers a free trial, and HighlySpoken’s free check needs only your business name and an email. For a wider look at the options, see the best AI visibility tools for small businesses.